REVERIES ON DESIGN

WASTING TIME ON UTOPIA

I enjoy accompanying clients (and folks) through their communications needs — be it with their audience or, simply, the world; be it with themselves or with others. Because Design also serves the purpose of getting to know one's own company, one's own enterprise, or even oneself. It organizes ideas, things, concepts. And in the process of telling our business to others, we need to tell it to ourselves first.

Oh and the things we discover about our own processes...

So, is Designlike therapy? For businesses?

Design deals with alterity. Otherness. It requires loads of empathy = to imagine how the other will "see that" or "use this". Always "the other" at the end of the action.

The simple, and the truly factual and obvious, can be best practices in Design as well as in life or in self-knowledge. Or even in love. The simple and the obvious seem to have a way with clarity.



The good story can be told
when there is clarity.

Thus, I enjoy providing clients with options, and assisting with decision-making in line with budget, timeline, audience, intuition, and creativity. I work efficiently, imaginatively and strategically. In the “art of forecasting”because to design is to see ahead and plan by the power of imagination —, anything that happens is imagined first. (Cheers to the fury of Art).

A bit like Persephone, the Queen of the Underworld,
I guide clients towards unveiling what they already know and feel about their business or their lives, but might not be conscious. Going a bit deeper, to what is below the purely rational, can be quite elucidating. And courageous.



I supposed you have already notice: I love the arts. Dreams, tarot, poetry, narratives, intuition, forecasting, and all types of languages (verbal or not) are my realm.

In a design meeting
or in a oracular session or in an oneiric trip or in trying to foresee what is coming next, the magic resides in the story that it is being suggested, subtly told to those paying close and expanded attention.



So, I like to think of
Design as an Ouroboros
the snake that eats its tail. It is a neat and economic cycle where there is neither more nor less of what is necessary. It is, also, elastic with room for change.

All the pieces are already there — and they fit — waiting for someone to understand their narrative, their logic. It is like this in the tarot, it is like this in literature, it is like this in life, it is like this in astrology. What is needed is a good interpreter.

And that is why
I specialize in seeing contradictions
that is = when the tail is not in the mouth. Good design is good psychic organization. And that is noticeable and non-verbal.

Like Magic.