ana karina luna
 

I am a conceptual designer with a background in architecture & urban planning. I am an expert at planning, foreseeing, structuring, building & communicating — all done with innovative tools. I am experienced with print and digital design demands of all types. I have expertise in storytelling, symbols & their languages, typography, color theory & its practical applications, layout & composition, pattern & texture creation, Adobe CC, image manipulation, proofing, designing for both the mind and the emotions of humans — and clear, creative & effective communication. There is nothing I cannot solve creatively. I know how to get to the essence of things, and thus, prioritize for maximum effectiveness. I enjoy working from brief to delivery, and through the full process of design, using good communication to smooth the flow. I am also a writer and illustrator/visual artist, and an oraculist (tarot & astrology). All symbols — their reading, their meaning, their poetry, and their messages — are my life's passion.

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Below, in FEATURED WORK, I present 6 of my best work. I show their essential parts, celebrate the client's path, and pinpoint my process to honor their message.

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To view more of my work visit WORK BY CATEGORY  →

MATERIAL GOOD

IDENTITY + PRODUCT TAG

Like a sweet duck that talks.


Give me more of this →

GRACE GOW

INTERACTIVE

A woman-burning-man
from all sides of the desert.


Oh my, more, more →

UNIVERSITY OF WASHINGTON

POSTER + FLYERS = PRINT + WEB

Forgiveness is intense work.


Enlighten me for once →

PEASANT FOOD MANIFESTO

IDENTITY + TRUCK WRAP

Deconstructing the classics
is not for everyone.
Pho-renchy, anybody?


Gimme 3 of this →

THE PROSPERITY AGENDA

INTERACTIVE + LOGO DESIGN

A Koi fish swims in a grid
towards prosperity instead of poverty.


Ok, tell me the whole story →

WELLSPRING

IDENTITY + MARKETING MATERIALS

Recognizing the humane
through guiding kids.


I need a bit more of this now →

OTHER PROJECTS

  • INTERACTIVE

    WASHINGTON WINE

  • INTERACTIVE

    WASHINGTON WINE

  • IDENTITY


  • ILLUSTRATION

    SKIN

    another-illustration

  • IDENTITY

  • PRINT

    MISS CLINE PRESS

  • INTERACTIVE

    THE DUO PROJECT

  • IDENTITY



  • ILLUSTRATION

    THE BODY

    another-illustration

  • IDENTITY

  • INTERACTIVE

    K2 SPORTS

  • ILLUSTRATION



    another-illustration

  • IDENTITY

  • INTERACTIVE

    "A" CONSULTING

  • ILLUSTRATION



    another-illustration

  • IDENTITY


  • INTERACTIVE

    FLIGHT STATS APP

  • ILLUSTRATION



    another-illustration

  • IDENTITY



  • INTERACTIVE

    MOTE APP

  • IDENTITY


  • ILLUSTRATION



    another-illustration

  • IDENTITY



  • ILLUSTRATION



    another-illustration

  • IDENTITY


  • ILLUSTRATION

    IN BALLARD

    another-illustration

  • IDENTITY


  • INTERACTIVE

    WA DEPT. OF HEALTH

  • IDENTITY


  • ILLUSTRATION

    A HOUSE

  • IDENTITY



  • INTERACTIVE

    GOOD MEASURES

  • IDENTITY



  • ILLUSTRATION



    another-illustration

  • IDENTITY



  • PRINT

    WHITEPAGES.COM

  • IDENTITY


  • ILLUSTRATION



    another-illustration

  • IDENTITY


  • ENVIROMENTAL DESIGN

    CALEIDOSCÓPIO JEWELRY

  • IDENTITY


  • PRINT

    LAND O'LAKES

  • IDENTITY

    SOUND MASSAGE

View work by category


RESUME

A BIT ON ME

I am a curious-creative one who became an architect & urban planner who became a graphic designer who became a visual artist who became a poet who became a therapist who became a tarot reader who became an astrologer who became an art director with quite a useful design trunk. Through my journey as a creative I developed a multi-disciplinary attitude and that turned to prove handy as humans (therefore, audiences) are multi-disciplinarians too. Some of the tools I use are: design & business strategy, marketing, conceptual thinking, narratives, archetypes and symbols, art and poetry, body concepts, dreams, culture, psychology and how the mind works. That's why I see the world as narratives. So... is the world made out of communication only? — I joke that peace can be restored, wars can be finished, and sales can be made with intelligent communication — because there is always a story, a very sensible one, behind everything.



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