The DUO Project: Horizontal Adaptive Website & Branding
The DUO Project website is a simple one-pager horizontal e-Commerce experience for the DUO letterpress tiles. The horizontal experience was chosen as way to offer an improved vizualization as well as showcase the product usage. Java-script enables the mouse wheel to scroll the site horizontally. The DUO tiles are twist on the regular greeting card. A wall decor tile and a card in one, it is an experiment that involves letterpress, product design, and illustrations (my own doodles). To convey the sense of experimentation, an unusual but accordingly simple experience was necessary. The goal of the site is to present the product, explain its uses, and sell it. This site was designed with careful attention to visual proportions—bigger than usual—which along with the added media queries makes it very adaptive for tablet and mobile devices. My roles were: branding & naming consultant, content stragegist & copywriter, art direction, UX, visual design, photographer, icon designer & illustrator, front-end-developer—well as product concept & design and manufacturing (letterpress, assemble, packaging).