Why don't people update their browswers more often? We tried to find a fix for that! Not an easy code to crack. UPPITI looked into what’s getting in the way of people updating their browsers, and resorted to gamification and the mechanisms of reward to incentivize people to move ‘browser updates’ upwards in their priority’s list. Not a full proof concept, but surely one with an innovative view on the subject.

This experiment was part of PEWk, The Ply Experiment Workshop I co-founded in 2012 while working as an Art Director at Ply Interactive.