Good Measures finds out what organizations aren't doing right (and tell them) so they can live up their full potential. In a field (analytics and evaluation) that tends to be verbose and dry in its visuals, Good Measures intends the opposite: to be concise and well-humored, while doing its detective work. I contributed creative direction, art direction, graphic design, information architecture as well as photography and image manipulation. Artifacts used came from client's personal vintage collection.